According to a U.S. Department of Labor study, people retain 10% of what they hear (audio), 35% of what they see (read) but 65% of an audiovisual message (video). One reason the retention rate for video is drastically higher is because video has the added element of "e—motion". It is that element emotion that draws the viewer in, and connects your audience with your message to a greater degree than just reading (brochure) or hearing (radio ads or sales calls) alone. And makes them want to buy.
The Internet has become the small businessman's best friend. As a small business, your website should be your intimate connection to your customer. It's a chance to display your company's personality and to engage at a level never before possible. Even face to face with the customer, the message is not always consistent. Web video brings that consistent connection.
The Internet today has millions of websites, video allows you stand out from the crowd. While your competition is mailing out the product slicks, you can be emailing the link to show them the product in action. Your approach will be faster and more effective. Which company would you buy from?
VS Productions is a full service, award winning video production company. We focus on small business, because we believe that small business drives America's economy! We can show you how to integrate professional video into your website and marketing plan.
