Podcasting is an interesting social marketing tool. Principally, it involves audio recording, using short episodes to express a complete topic. The breadth of podcasts available is staggering. Most of those are personal in nature. People with a passion record talks or monologues and those with similar passions ingest them on the way to work, at lunch or while they jog.
Business is finding a great way to use this medium to connect with their customer base. Often, they will use it to answer questions, similar to an FAQ. The vocal connection breaks down walls and places a face on your company. Inflection can express many ideas and attitudes that do not translate well to dry text.
There are pitfalls and learning curves to overcome, but that is where VS Productions comes in. We can facilitate and edit your podcasting, or train your staff and help you purchase and set up your own studio. To learn more about the benefits of this new business marketing tool, call us today!
