In April 2009, a survey was done that reported only 81 of the Fortune 500 companies blogged. At 16%, it doesn't sound that important does it? That is until you realize that 5 of the top 10 blog: Wal-Mart, Chevron, General Motors, Ford, and Bank of America. Almost 40% of the Inc. 500 are blogging. What is it that they know that you don't? They know that what their customers are saying about them is crucial to their business. Blogging is a way to create a
Blogging can be used in many ways. Whether you are tracking what is being said about your company and its products, or whether you use this media to engage an audience you cannot normally reach, it is important to understand what the rules are. Often companies approach blogging in a legalistic manner, forcing employees to blog or even threatening others blogging against them. Usually, this results in a bad light on your company among those that frequent this medium. It is often best to simply nullify the arguments of naysayers by expressing the truth. It can be a powerful way of connecting because you are being vulnerable.
Before jumping into this arena, consult with a new media firm to make sure you understand the options and the pitfalls. VS Productions would love to be your guide through this forest of options. Call us today, we could have you online in no time!
